A new book by viktor mayer schnberger and thomas ramge reinventing capitalism in the age of big data explores how data rich markets are changing societies for better and worse. Reinventing capitalism in the age of big data is a provocative look at how data is reinventing markets and in so doing is ushering in an era where the firm is no longer predominant with access to richer and more comprehensive information about human wants and needs becoming easier and more affordable an economy powered by data offers the . After a phenomenal bestseller big data a revolution that will transform how we live work and think 1 viktor mayer schnberger professor at the oxford internet institute continues his inquiry into contemporary technological issues in this new book reinventing capitalism in the age of big data his previous thoughts have been extended and reformulated with a focus on the evolution of . Though reinventing capitalism in the age of big data offers a unique view of the future it does tend to exaggerate the role of information technology after all bigger data doesnt necessarily mean better data and those who work with extremely large data sets may have trouble distinguishing the signal from the noise. From money to data viktor mayer schnberger and thomas ramge reinventing capitalism in the age of big data basic books new york 2018 288 pp 28 smoothly written and provocative reinventing capitalism in the age of big data is one of those rare pop future books that takes fundamental economics seriously nobel laureates from friedrich
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